
Unfinished Furniture
Store
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It may
not seem the best business in the world, but there is more
potential in opening an unfinished furniture
store than you might think. Unfinished furniture is
nowadays trendier than ever, and there are at least two good
reasons for this: first of all, instead of particleboard
furniture, people like to buy things that are excellent
quality, 100% natural and environmentally friendly. And then
there is the economic downturn we experience: this makes people
think about their spending, and unfinished furniture is always
cheaper than furniture bought from large furniture outlets,
while their quality is often better.
The
owner of such a store can easily know who their target is:
there are those who have a fixed budget, and wanting to save up
to 50% by making the finishes themselves. The other customers
are those who are not happy with what they can buy from general
stores, and would like to add their special touch to the
furniture. By knowing this, efforts to promote your unfinished
furniture store can be focused on one or both of these
groups.
Stocks
can be created by buying unfinished furniture on a wholesale
basis from large manufacturers or local craftsmen. The
selection can include everything from chairs to cabinets, and
in addition to displaying the furniture, you can consider
providing a workspace for those who want to finish their
furniture, but they don't have the space and tools to do it.
There is the possibility to generate additional income by
asking your customers who use the workshop to pay a small
hourly rate. Also there is good chance that these customers
will buy from your store the finishing products, such as
stains, paints or accessories, such as
handles.
You may
consider running a small workshop at your unfinished furniture
store, where craftsmen will make custom furniture for those who
like a particular piece, but want a different size. This
workshop can be converted in the afternoons into a unique way
of learning crafts for kids and teenagers. Having a website
with a nice picture gallery and the possibility to buy online
will also generate income. As your store grows, you may
consider hiring a professional decorator, who can give advice
for those who are on the way to refurbish their homes but are
puzzled by the wide selection of styles and
finishes.
Besides
the revenues this kind of business generates, you can have the
satisfaction of knowing that you are selling high-quality,
affordable, environmentally friendly furniture and finishing
products. Wood is a natural, renewable resource completely free
of the problems other, man-made materials pose to the
environment. Families will save money buying your products, and
have a special bond to their furniture as it is exactly what
they created. Kids and teenagers spending their time in your
workshop will feel the pride of craftsmanship, and last but not
at least your unfinished furniture store will give work to
local craftsmen, who will inherit their knowledge about wood to
future generations.
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